So, these are our roots, but what does it mean?
In the Physical Therapy world, we label any injury as a pathology. For instance, a torn rotator cuff can be labeled as a shoulder or rotator cuff pathology. So, why name a brand after this idea?
We believe that we are not only called to be different from the norms of society, but we are to embrace abnormality. We are called to live in the world, but to keep high eyes and humble hearts as we run through this life. We are astronauts here, taking a few skips and leaps before returning home.
But this isn’t some promise that everything will be rainbows and butterflies. We believe that in training and in our lives, we are promised suffering, but rather than shy away, we should pursue thorns, because they provide meaning and purpose which cultivate joy in our lives.
So, if you want to represent the brand, it’s much more than just raw materials stitched or sewed together, it’s a constant reminder…